Media audit is still undervalued in Poland, when in the developed markets it covers 70-80% of advertising budgets.

Polish advertising market is a market with rather low transparency. Unclear trade policy of media owners complicates the evaluation of the effectiveness of media spending.

Media audit is an independent answer to the question whether the advertising money is being well spent, the right price is paid, all possible discounts are applied and whether the obtained results are adequate for their expenses?