Our role is to support marketing and advertising  process and not to replace its participants

Our clients are exclusively advertisers

We are independent of the media and media agencies

The clear definition of our role results in effectiveness of cooperation and objectivity


Due to the dynamic development of the media market assessment of the quality of their planning and buying is becoming increasingly difficult

From the client's perspective it is difficult to objectively assess the market

Often evaluation of the effectiveness of advertising is entrusted to the agency

We are here to evaluated was not the evaluator


By analyzing the media planning and buying we support work quality of media agencies

We eliminate subjectivity in planning by setting clear criteria and benchmarks

Advertiser trust in  the agency  grows as a result of more transparent planning and buying

Respect for the knowledge and experience of the agency constantly accompanied by our work

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