Our role is to support marketing and advertising process and not to replace its participants |
Our clients are exclusively advertisers |
We are independent of the media and media agencies |
The clear definition of our role results in effectiveness of cooperation and objectivity |
Due to the dynamic development of the media market assessment of the quality of their planning and buying is becoming increasingly difficult |
From the client's perspective it is difficult to objectively assess the market |
Often evaluation of the effectiveness of advertising is entrusted to the agency |
We are here to evaluated was not the evaluator |
By analyzing the media planning and buying we support work quality of media agencies |
We eliminate subjectivity in planning by setting clear criteria and benchmarks |
Advertiser trust in the agency grows as a result of more transparent planning and buying |
Respect for the knowledge and experience of the agency constantly accompanied by our work |